
Warren Edward Avis and John Hertz are personalities who revolutioned and improved the rent a car industry in the world.
Warren Avis, born August 4, 1915 in Bay City, Michigan, was hired among U.S. Air Force during the Second World War. After the war he had this business idea to rent Ford cars inside large airports, the idea coming to him during the war, when could not benefit from land transportation available to him and his colleagues in the army when landed at certain airports. Thus was founded the company Avis, one of the largest and most famous brands in the car rental industry. He began offering car rental services at the airports Miami and Ypsilanti subsequently developing throughout the United States. Later in 1954, Avis sold his company for $ 8 million. Later, the entrepreneur would lead Avis Enterprise, a company of reference in electronic technology. He died in 2007 at the age of 91 years.
Avis is one of the most popular car renting companies worldwide, with over 5000 locations, the company leading a continuous enlargement policy. By 1974, Avis was already centered in Europe, Asia and the Middle East, becoming the market leader. In Romania, Avis has been present since 1994, starting with a workstation and 3 car rental models and it has today 15 points across the country, counting a fleet of about 600 cars.
John Hertz was one of the greatest businessmen in the United States of the early twentieth century, including the period of the Second World War. Born in Chicago on April 10, 1879, his first job was selling newspapers and later became a reporter for Chicago Morning News. In 1904, at the suggestion of a friend he got employed as a car salesman in a company, but as car sales weren’t that accessible to a large number of people, has founded a taxi company for ordinary people to take advantage of car transport. Thus in 1915 he founded The Yellow Cab Company, beginning with a fleet of 7 used cars for taxi services. The Company had a great success, he continued to invest in new market niches. Thus appeared in 1917 Chicago Coach Company, the plant that provide public transport services by bus in Chicago. In 1920 he founded the Yellow Cab Manufacturing Company plant, which produced the famous yellow taxis. In the mid-'20s he would buy the rent a car company owned by Walter Jacobs, a company that was to become one of the biggest brands in the rent a car industry. Hertz seized the opportunity and benefits that would result from this type of business, spreading it throughout the United States but also in Europe.
Today, the multinational car rental Hertz Rent counted 7700 points in 145 countries around the world. Hertz reported an annual average of 30 million car rental reservations.
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